Acorn Analytics · Weekly intelligence
Commercial delta brief
17–21 August 2026
Four evidence-backed pricing and packaging changes across the current competitor set. Two changes may affect the mid-market comparison used in next week’s pricing review.
Executive focus
Executive focus
- 01
Atlas Cloud raised its Growth monthly price by £20 while the displayed 15-seat allowance stayed the same.
- 02
Relay Desk unbundled Advanced audit history from Business and listed a £49 add-on.
Evidence-backed changes
Evidence-backed changes
Growth plan moved from £79 to £99 per month
Atlas Cloud changed the displayed monthly price of its Growth plan from £79 to £99.
- Evidence ref ev-atlas-pricing · https://atlas.example/pricing
Decision prompt
Does this change the price comparison in next week’s packaging review?
Starter event allowance doubled to 20,000 per month
Orbit Metrics changed the Starter plan allowance from 10,000 to 20,000 tracked events per month.
- Evidence ref ev-orbit-limit · https://orbit.example/plans
Decision prompt
Should the entry-plan comparison sheet be updated?
Self-serve trial shortened from 30 days to 14 days
Northstar Labs changed the trial duration shown in its pricing FAQ from 30 days to 14 days.
- Evidence ref ev-northstar-trial · https://northstar.example/pricing-faq
Decision prompt
Is your trial-length comparison still accurate?
Advanced audit history is now a £49 add-on
Relay Desk removed Advanced audit history from the Business plan entitlement list and added it to the add-ons table at £49 per workspace per month.
- Evidence ref ev-relay-entitlement · https://relay.example/pricing
- Evidence ref ev-relay-addon · https://relay.example/pricing
Decision prompt
Does this create a clearer packaging contrast for regulated buyers?
No material change
No material change
No no-change conclusion is included in this fixture. DeltaChime requires complete, fresh and failure-free source coverage before reporting a competitor as quiet.